Euro RSCG Beijing's Olympic campaign for the Bank of China was featured on the Marketplace page on Friday. Very exciting (and rare) to have three large, color images featured in the journal.The campaign is visually powerful and is the first corporate campaign Bank of China has done in years. With China's entry to the WTO, the financial services sector is opening up and becoming increasingly competitive as foreign banks enter the country. Bank of China has a long history and is an official BOCOG partner for the Beijing games. They've also sponsored China's badminton team, which is featured in the campaign.
Our Beijing based creative director, who worked on this campaign, John Zhang, said "creatively the campaign achieves a lot, not only tying in Bank of China's messaging with sport and Olympics, but also using traditional elements such as the color red and classical Chinese idioms in a modern way give the campaign more depth than just showcasing athletes. It's very exciting when so many elements can come together in an impactful way."
Less than 90 days to go until the Olympics...
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