wonderbra and wonderful work

Euro RSCG Singapore did a fabulous outdoor execution for Wonderbra. In the metro station, there is always a yellow line that commuters are supposed to stand behind while they wait for the train to arrive. We added another line a bit further back, identical to the first, and it simply said "Wonderbra."

The message is simple. If you're wearing a Wonderbra, you need to stand a bit further back. Before you think this is sexist, it was done by a woman.


I love creative outdoor executions that make you think, instead of being obvious and telling you what the message is. The NY Times does too. Here's an article where they discussed the work, and interview our ECD in Singapore, Charlie Blower.

For the online article, click here.