The next real thing: fizz on this!

Coca-Cola (love of my life and one of my favorite brands) is launching an 'interesting' new product. I'm not normally one to question the genius that is Coke, but I have to scratch my head when I hear the next real thing is going to be none other than fizzy milk.

The drink will consist of skim milk mixed with sparkling water. Wait, isn't skim milk mostly water anyway? It will also be flavored with fruit and cane sugar, and have nearly the same sugar and fat content as a regular coke. (For those of you confused about this term of coke, in the south, we don't use soda, or pop or other funny words. There is only coke, thank you very much).

Apparantly the drink is going to be positioned as a nutritious drink given the milk base. A copywriter describes it as a 'birthday for a polar bear'. I'm not sure I'm feeling this. Don't polar bears eat meat, what are they on about??!?! Have you ever wanted to go to a polar bear's birthday?

I get that Coke has long used polar bears in their advertising, and I must admit, I'm especially fond of the polar bears ice skating at Christmas ads. But I'm not sure 'birthday for a polar bear' is going to send me to the store for some warm, fizzy, fruit-flavored milk/water.

Coca-Cola in Chinese translates roughly to 'happiness for your mouth' and normally, I couldn't agree more. In this case, I think its best to think of it as a milk float, or a coconut milk treat.

The product is first launching in the US and then possibly rolling out in other markets.

I think this could be a winner in Asia, generally speaking, there aren't a lot of pre-conceived notions about what goes together and what doesn't. Fizzy milk, why not?

The best part? The drink doesn't need to be refrigerated. (Collective, ewwwww.)

I think I would position it as a good mixer, like a twist on the white russian.

Will you try the drink?