What do you do when your competitor directly challenges you?If you're BMW, you respond quickly with strategic placement and messaging. Funny. I don't know which agency is behind this, but hats off. I laughed.
We saw a lot of this sort of quick-response messaging in our (Euro RSCG's) campaigns for David Cameron's election - where we had executions up within a matter of hours. (Original here, response here). Ironically, the ad that comes to mind also involved an audi...
Text from audi billboard: Your Move BMW
1 comment:
That is hilarious! Mercedes really opened themselves up for that one, didn't they?
What is an 'execution'? I mean, it must be something different than what I'm thinking...
It was so nice to see you in Beijing. We really miss you. I really miss you.
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