more on skin whitening - the idea

After blogging about the skin whitening campaign featuring Michael Jackson, I got to thinking about a better way of getting the point accross and still managing to break from the norm.

Instead of using Michael Jackson, who I wouldn't personally look to as my beauty icon, how about not focusing just on the face. (this is when my stroke of genius or worst idea ever hit me!)

Hear me out - I'm not into whitening my skin per se, but I agree the ads of women rubbing cream on their face and then in a magical TV airbrush technique, suddenly have whiter skin - are a bit dull to say the least. I think it would be funny for the storyline to go more like this:

Girl tells her boyfriend/parent (both scenarios would work, in my mind) that she is going out of town or on vacation. When really she is going out with her girlfriends. Before seeing them next, she whipes the whitening cream on her chest ala bikini lines to make two white stripes, that make the rest of her skin look tan by comparison. I think this would work well in TV or viral, but more importantly, would be a different way of showing of the product attributes.

Just a thought, which probably proves to one and all why I am personally, NOT the creative director. Although, I'd still say this idea would be more effective than using MJ as the model... I'd like to mention that when I was five, I either wanted to:

a) be Michael Jackson when I grew up and definitely wear the sparkly glove,

b) marry Michael Jackson and live happily ever after (this was pre-Neverland people!)

c) be a horse

I think it's safe to say that sometimes its a good thing all our wishes aren't granted when we are five.